Ver\u00f3nica Espinoza,<\/span><\/strong><\/p><\/h2><\/span> She has a degree in tourism business administration. She has more than twenty years of experience in the tourism services industry. She gave seminars in different states of Mexico and in cities such as Madrid, Berlin, Paris, Milan, Montreal, Toronto, San Jos\u00e9-Costa Rica, Guatemala and Santiago de Chile.<\/span><\/p>\n<\/div> During the time she was\u00a0Director of Tourism of the City,<\/strong>\u00a0she coordinated tourist programs to preserve the traditions and festivities of the municipality of Oaxaca. Lizeth L. Gurri\u00f3n,<\/span><\/strong><\/p><\/h2><\/span> Wedding & Event Planner.<\/strong><\/p><\/h2><\/span> Graduated in Tourism Business Administration, graduated from the Universidad de las Am\u00e9ricas Puebla with more than 18 years in Arturo Vargas,<\/p><\/h2><\/span> Planner, researcher, consultant, mentor.<\/span><\/strong><\/p><\/h2><\/span> Degree in advertising. More than 20 years in the fields of advertising, research, marketing and business consulting. Experience as Director of Strategic Planning in transnational advertising agencies such as J. Walter Thompson, DDB and GRAY. Strategic leader for brands such as Ford, Volkswagen, Volvo, McDonalds, Tyson Foods, Casa Cuervo, Heineken, Bohemia, Gatorade, Roshfrans and Suburbia.<\/span><\/p>\n Mentor in the Lean Startup methodology in combination with agile tools to validate ideas\/business models, collaborating with the U. An\u00e1huac (#LeanStartupsMexico), TEC de Monterrey (#TecLean) and UNAM (#InnovacionUnam).<\/span><\/p>\n Experience in political MKT, MKT with cause, digital MKT and Place MKT. Creator of brand workshops and strategic communication planning models. Specialized in qualitative research and management of creative teams.<\/span><\/p>\n Creator of innovation models in tourism Branding to transform Destinations into powerful Brands that increase visitor traffic, linking tourism service providers with the characteristics of the Destination and its inhabitants. Our Ally:<\/p><\/h3><\/span> Carlos Valadez,<\/p><\/h2><\/span> Public Relations.<\/span><\/strong><\/p><\/h2><\/span> Founder of the PR agency Sound Louder.Tourism Specialist, Meeting Planner, Consultant.<\/h2><\/span>
\nShe was\u00a0Director of Tourism Promotion of the State of Oaxaca,<\/strong>\u00a0during that time she was in charge of: research, analysis and identification of potential and strategic markets for Oaxaca, national and international promotion, design and execution of communication strategies, public relations, as well as the planning, organization and development of events, fairs, exhibitions, festivals, among others.
\nShe coordinated cultural festivals such as Guelaguetza, Mazunte Jazz Festival, Donaj\u00ed La Leyenda, Music Festival for the Earth, with audiences of 10,000 people, to mention a few.<\/span><\/p>\n
\nIn the private area,<\/strong>she was\u00a0Sales Director, Group and Convention Manager,<\/strong>Senior Manager, among other areas, of important and recognized\u00a0international hotel chains<\/strong>\u00a0in Huatulco and especially in\u00a0Canc\u00fan, Q. Roo such as Sheraton and Le M\u00e9ridien,<\/strong>\u00a0where she had the opportunity to orchestrate events of international scope such as\u00a0MTV, Cartier, FIFA, FDA, BMW, Helvex Foundation,<\/strong>\u00a0, Organization of World Heritage Cities, among other corporations and institutions.
\nShe has collaborated in social initiatives through the\u00a0National Organization Mexico en el Mundo,<\/strong>\u00a0where she participated in the creation of various projects of national and international scope to support endemic producers, artisans, artists and Mexican entrepreneurs.
\nShe is currently a Tourism Strategies Consultant<\/strong>\u00a0for states, municipalities and companies of Mexico, as well as a mentor in\u00a0Lean Business Branding workshops<\/strong>\u00a0and a promoter of Accessible Tourism.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
\nthe tourism services industry in both the private and public areas.
\nSales executive in a renowned hotel chain for 5 years. Some of her activities were planning, detailing and organizing events
\nfor both companies and direct clients, from a business meeting to social events such as New Year's Eve parties or
\nbirthdays.
\nHead of the Department of National Promotion in the Ministry of Tourism of the State of Oaxaca, collaborating in the organization of
\nTianguis Tur\u00edstico de Mexico as well as seminars and presentations of Oaxaca brand in different states of the Mexican Republic.
\nHer work experience also includes customer service
\nand resolution of opportunity points in the hotel business.
\nCurrently Wedding & Event Planner within VE Consulting,<\/strong>carrying out the most successful and exclusive weddings and events in Oaxaca.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>
\nAs an entrepreneur, more than 10 years focused on understanding the needs of Mexican SMEs to innovate and implement effective, sustainable and scalable solutions.
\nAs a Social Entrepreneur, co-creator of MEETYKAL, the first cultural and tourism content platform that links Destinations with Responsible Travelers.\nWe innovate the first business model that links Tourism Promotion with Social Impact.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>
\nHe was Director of the Public Relations Department at Ogilvy & Mather, an internationally positioned advertising agency.
\nSome of the brands which he has collaborated are: American Express, Hyundai, Cinepolis Click, Grupo Campari, Comex, Caja Popular Mexicana, Secretariat of Tourism of the State of Oaxaca, Representative Office of the State of Kentucky, Daewoo, Playboy Condoms, Chupa Chups, Crayola, Hip\u00f3dromo de las Am\u00e9ricas, Toks, Nutrisa, Fundaci\u00f3n Cima, among others.
\nHe has succeed in different media, among which, the news program \u201cRostros de la Informaci\u00f3n\u201d and the radio program \u201cF\u00f3rmula Chavoz\u201d stand out, both from Grupo Formula.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1614","page","type-page","status-publish","hentry"],"yoast_head":"\n