She has a degree in tourism business administration. She has more than twenty years of experience in the tourism services industry.
She was Director of Tourism Promotion of the State of Oaxaca, during that time she was in charge of: research, analysis and identification of potential and strategic markets for Oaxaca, national and international promotion, design and execution of communication strategies, public relations, as well as the planning, organization and development of events, fairs, exhibitions, festivals, among others.
She coordinated cultural festivals such as Guelaguetza, Mazunte Jazz Festival, Donají La Leyenda, Music Festival for the Earth, with audiences of 10,000 people, to mention a few.

She gave seminars in different states of Mexico and in cities such as Madrid, Berlin, Paris, Milan, Montreal, Toronto, San José-Costa Rica, Guatemala and Santiago de Chile.

During the time she was Director of Tourism of the City, she coordinated tourist programs to preserve the traditions and festivities of the municipality of Oaxaca.
In the private area,she was Sales Director, Group and Convention Manager,Senior Manager, among other areas, of important and recognized international hotel chains in Huatulco and especially in Cancún, Q. Roo such as Sheraton and Le Méridien, where she had the opportunity to orchestrate events of international scope such as MTV, Cartier, FIFA, FDA, BMW, Helvex Foundation, , Organization of World Heritage Cities, among other corporations and institutions.
She has collaborated in social initiatives through the National Organization Mexico en el Mundo, where she participated in the creation of various projects of national and international scope to support endemic producers, artisans, artists and Mexican entrepreneurs.
She is currently a Tourism Strategies Consultant for states, municipalities and companies of Mexico, as well as a mentor in Lean Business Branding workshops and a promoter of Accessible Tourism.

Graduated in Tourism Business Administration, graduated from the Universidad de las Américas Puebla with more than 18 years in
the tourism services industry in both the private and public areas.
Sales executive in a renowned hotel chain for 5 years. Some of her activities were planning, detailing and organizing events
for both companies and direct clients, from a business meeting to social events such as New Year's Eve parties or
birthdays.
Head of the Department of National Promotion in the Ministry of Tourism of the State of Oaxaca, collaborating in the organization of
Tianguis Turístico de Mexico as well as seminars and presentations of Oaxaca brand in different states of the Mexican Republic.
Her work experience also includes customer service
and resolution of opportunity points in the hotel business.
Currently Wedding & Event Planner within VE Consulting,carrying out the most successful and exclusive weddings and events in Oaxaca.

Degree in advertising. More than 20 years in the fields of advertising, research, marketing and business consulting. Experience as Director of Strategic Planning in transnational advertising agencies such as J. Walter Thompson, DDB and GRAY. Strategic leader for brands such as Ford, Volkswagen, Volvo, McDonalds, Tyson Foods, Casa Cuervo, Heineken, Bohemia, Gatorade, Roshfrans and Suburbia.

Mentor in the Lean Startup methodology in combination with agile tools to validate ideas/business models, collaborating with the U. Anáhuac (#LeanStartupsMexico), TEC de Monterrey (#TecLean) and UNAM (#InnovacionUnam).

Experience in political MKT, MKT with cause, digital MKT and Place MKT. Creator of brand workshops and strategic communication planning models. Specialized in qualitative research and management of creative teams.

Creator of innovation models in tourism Branding to transform Destinations into powerful Brands that increase visitor traffic, linking tourism service providers with the characteristics of the Destination and its inhabitants.
As an entrepreneur, more than 10 years focused on understanding the needs of Mexican SMEs to innovate and implement effective, sustainable and scalable solutions.
As a Social Entrepreneur, co-creator of MEETYKAL, the first cultural and tourism content platform that links Destinations with Responsible Travelers. We innovate the first business model that links Tourism Promotion with Social Impact.

Founder of the PR agency Sound Louder.
He was Director of the Public Relations Department at Ogilvy & Mather, an internationally positioned advertising agency.
Some of the brands which he has collaborated are: American Express, Hyundai, Cinepolis Click, Grupo Campari, Comex, Caja Popular Mexicana, Secretariat of Tourism of the State of Oaxaca, Representative Office of the State of Kentucky, Daewoo, Playboy Condoms, Chupa Chups, Crayola, Hipódromo de las Américas, Toks, Nutrisa, Fundación Cima, among others.
He has succeed in different media, among which, the news program “Rostros de la Información” and the radio program “Fórmula Chavoz” stand out, both from Grupo Formula.